Digital signage networks on college campuses continue to grow. Screens are moving from the traditional high traffic locations like the student unions into new locations that offer a targeted audiences for content creators. This is great news for the administration, faculty and students who want to display information to these smaller, more specific groups with targeted content and information.
So where on campus do all of these new digital screens call home? Below is a list of the 12 most popular locations on campus for digital screens.
- Student Union and University Centers – This is typically one of the most common campus locations where you find digital screens. These are high traffic areas that cater to a diverse mix of students, visitors and faculty, which makes it a premier location for all campus organizations and the administration to deliver general messaging. Digital screens are used to promote campus-wide events, speakers, sporting events and more general student related information.
- Dorm Halls – Digital screens located in the dorm halls can be used to target specific groups of students based on gender and academic year. This targeted messaging can talk to the specific needs and challenges faced by students that fall into these categories and provide helpful tips and information to students in/around their living area.
- Academic Department Buildings/Halls – Each department on campus has specific messaging that is important for students taking courses in that department. These screens are often used to promote speakers, provide students with deadlines for projects and scholarships, and to promote internship opportunities. This specific channel is typically controlled by the department faculty, while also playing general campus announcements.
- Dining Hall and Food Court – The dining hall on most campuses now features a number of different screens displaying various types of content. Digital displays near the entrance may show general campus information (similar to what is found in the student union) while screens located at the food stations will display menu and calorie information. This is also an area where there are dedicated infotainment screens that deliver up-to-the minute news, sports scores and social media feeds.
- Stadiums and Arenas – Campus digital signage networks often utilize screens in the major athletics stadiums and arenas as a way to talk to the off-campus audience. Many alumni and campus visitors attend these events, so these screens are an important location to talk to a broad base of campus supporters to inform them of upcoming events, promote season tickets and of course talk about capital campaigns. These screens are also used for menu information along with way finding where applicable.
- Admissions – The admissions building is an important location to utilize digital signage on campus. This is often the university’s first chance to communicate with prospective students and parents. Digital screens can be used to display general campus information, welcome visitors, and give prospective students an understanding of the events happening on campus that day. This is also a great location for the University President to display a message to all perspective students and visitors when they come onto campus.
- Gym/Fitness Facility – The campus gym/health facility is a great location to promote gym class schedules for things like yoga, spin and dance, as well as an important tool to display other wellness related information. The campus health sciences department can use screens to promote current studies and interesting trends in the health and fitness fields.
- Concert Venus and Playhouses – Music and performance departments on campus utilize their digital screen networks to promote upcoming events and to display information on ticket prices. These displays are typically located outside of the box office, but can also be used in the reception/lobby area to live stream the event going on inside if someone is required to step out for a moment.
- Art Building – It is difficult for art departments to have the room to display all of the student and faculty art work. Many campuses are turning to digital screens to show off their students work to visitors, faculty and other students. Digital screens in the art building are used to give recognition to the work that students have put in over the semester or over their career at the university.
- Library – The library is visited by most students on a weekly basis and on many campuses it is the hub of studying for all students. This is another great location to reach the entire student population with general information, as well as providing information on tutoring help, study groups and even stress reduction tips during exam time.
- Infirmary/Clinic – Campuses use digital screens located in university clinics to display messaging pertinent to student and faculty health on campus. These displays will often promote flu shots in the fall, and provide information on how to avoid common health related issues that occur among student populations when living in close proximity.
- Conference Center – Many campuses have conference centers on campus hosting events that are often external to the university. These screens can be used for way finding and to display general session information for any events or conferences that are taking place.
There are clearly many locations on campus where digital screens are a great fit. With cloud-based software all of these screens can be centrally managed by the university IT staff, while providing permission levels to marketing, administration, faculty and student groups to develop and manage content for their specific displays. As digital screens continue to expand on campus, the tools and functionality required to run larger networks efficiently do exist, please contact us for more information.
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