1. Generate Revenue – Convention center visitors are a targeted group that advertisers will pay to be in front of. Show sponsors and exhibitors are always looking for ways to drive traffic to their booth and in-event advertising is a great way to do it. Exhibitors aren't the only ones interested in advertising either. Local businesses, like restaurants, bars, and entertainment venues who want to entice event attendees to visit them, will jump at the chance to promote themselves to this out-of-town audience. With digital signage, it's easy to help advertisers better target their audience. Companies can advertise during specific events and only at times of day that are relevant to their customers, meaning that they can more effectively utilize their marketing dollars. If you are a convention center and are not selling media space on your digital screens, then you are missing out on a large revenue potential opportunity.
2. Continually Updated Convention Schedules – Expo schedules can be complex. Often times there are multiple events taking place at a single convention center on any given day. This makes it challenging for visitors to get to where they need to go as they try to work their way through massive convention centers. With digital signage, convention centers can display timely information to all visitors for every event taking place throughout the center. Since each screen can be programmed independently with custom content, the convention center staff can better target messaging based on the schedule in that area, while also offering directions to other events talking place in different parts of the building. These up-to-the-minute schedules and directions streamline the visitor experience and limit the number of staff required to direct individuals and distribute printed event schedules.
3. Emergency Notifications – If there is an emergency in the convention center, you need a reliable and immediate way to convey information to visitors. The best digital signage software offers immediate content override capabilities so that the event staff can alert attendees of an emergency and the actions they should take. Although you hope this messaging system is never required, it's an important tool that all convention centers need in order to keep their visitors and staff safe in emergency situations.
4. Social Media and Mobile Audience Engagement – Everyone loves to tweet, Instagram and Facebook their event experience, showing the coolest booth or sharing the next ground-breaking technology. Event exhibitors also use social media to announce product launches and provide their booth information to visitors. With the right digital signage platform, all of this social data can be captured and displayed on the digital screens. Moderation tools can be put in place to prevent inappropriate content so that the event staff never has to worry about what is being shown on the screens. As new events come to the convention center, the social media streams can be seamlessly switched over to the next set of social feeds that match up with the upcoming event.